To uncover how we could make kids feel more confident living with Type 1 Diabetes, we decided to partner with our target audience. It led to the development of a storybook made just for kids: ”T1D Won’t Stop Me!” We helped our client partner with the JDRF to ensure the book would be embraced by advocates and professionals in the T!D community. By reading the book, kids were made to feel more comfortable with their own story and as a result more compliant with their treatment.