The “For Crying Gout Loud” campaign was born out our understanding of a common misperception: Most Americans consider gout to be a “rich man’s” disease. As a result, many of those living with gout don’t take the risks associated with the disease seriously. Our provocative-yet-entertaining campaign drove awareness—and serious results: Over 20,00 site visits within the first ten days of the campaign site launch, CRM enrollment that surpassed client goals in the first month alone and social engagement that was 30x the industry average.