Our clients sought to develop a subtle but impactful way for their unbranded online presence, LVNG, to drive engagement during Lung Cancer Awareness Month. We decided on the LVNG Letters of Love campaign, a socially driven platform that encouraged people living with lung cancer to write a “love letter” to the people supporting them, and vice versa. We were pleased to see that people didn’t just write letters—they reacted to them as well. In just one month, our campaign yielded over 60,00 engagements, over 3,500 comments and more than 3,500 shares.