In the US, 1 in 4 people miss work or school because they lack the proper menstrual products. So we teamed up with the nonprofit No More Secrets to develop the Power a Period campaign. Instead of tampons and pads, many women are forced to use toilet paper, napkins and even newspaper. So we used these very items as channels to deliver our message. With zero media budget we relied on outreach to businesses and the virality of social media to grow our message: No One Should Have to Miss Out on Life, Period.