Inspired by the ever-viral #FitCheck trend, our campaign was rooted in an alarming fact: 80% of young women diagnosed with breast cancer find their breast abnormality themselves—many while getting dressed.
The campaign urges young adults to make their #FitCheck (checking a chance to also practice “breast self-awareness.” Breast self-awareness is all about knowing what’s normal for your own breasts, so you can detect changes right away. It is also now the preferred way for young adults to check for breast changes that may indicate early onset breast cancer.
Our campaign reached hundreds of thousands online—exposing our target audience to the ins-and-outs of breast self awareness. In a 3.5-week period, there were nearly 4000 visitors to the campaign website, just over 140 unique visitors a day.