Prior to launching our client’s breakthrough Macular Degeneration treatment, our research uncovered a compelling fact: Improved vision didn’t drive prospects to take action nearly as much as the activities that improved vision could lead to. Our resulting “See More, Do More” campaign capitalized on this insight. We also partnered with HCP and patient advocacy groups to ensure that our materials were highly accessible for people with impaired vision. Working in conjunction with our unbranded and HCP campaigns, See More, Do More exceeded expectations by driving more prospects, more conversion and more retention during the launch, creating a 1.5 billion-dollar brand.