To encourage people living with RA to consider better managing their disease with another treatment (our client’s!), we sought to highlight one of the treatment’s main strengths—6 months in-between treatments. We created the “Relationships” campaign to highlight this fact: Long-term relief from your disease means more time with the people and activities you love. Our multichannel campaign drove over 32,000 new prescriptions and over 400,000 subscriptions to our RISE patient support program.