Inspired by the ever-viral #FitCheck trend, our campaign was rooted in an alarming fact: 80% of young women diagnosed with breast cancer find their breast abnormality themselves—many while getting dressed.
The campaign urges young adults to make their #FitCheck (checking a chance to also practice “breast self-awareness.” Breast self-awareness is all about knowing what’s normal for your own breasts, so you can detect changes right away. It is also now the preferred way for young adults to check for breast changes that may indicate early onset breast cancer.
Our campaign reached hundreds of thousands online—exposing our target audience to the ins-and-outs of breast self awareness. In a 3.5-week period, there were nearly 4000 visitors to the campaign website, just over 140 unique visitors a day.
To encourage people living with RA to consider better managing their disease with another treatment (our client’s!), we sought to highlight one of the treatment’s main strengths—6 months in-between treatments. We created the “Relationships” campaign to highlight this fact: Long-term relief from your disease means more time with the people and activities you love. Our multichannel campaign drove over 32,000 new prescriptions and over 400,000 subscriptions to our RISE patient support program.
The first eye drops to treat age-associated blurry vision didn’t live up to doctors’ expectations. But with new science emerging, we used our brand’s ongoing commitment to advances in eye health to turn doctors into influencers. Our unique event pop-ups had doctors lining up to interact with our experiences and spread the good word about the brand in their own social channels, turning previously disappointed eye care professionals into a group of believers.
Our clients sought to develop a subtle but impactful way for their unbranded online presence, LVNG, to drive engagement during Lung Cancer Awareness Month. We decided on the LVNG Letters of Love campaign, a socially driven platform that encouraged people living with lung cancer to write a “love letter” to the people supporting them, and vice versa. We were pleased to see that people didn’t just write letters—they reacted to them as well. In just one month, our campaign yielded over 60,00 engagements, over 3,500 comments and more than 3,500 shares.
Prior to launching our client’s breakthrough Macular Degeneration treatment, our research uncovered a compelling fact: Improved vision didn’t drive prospects to take action nearly as much as the activities that improved vision could lead to. Our resulting “See More, Do More” campaign capitalized on this insight. We also partnered with HCP and patient advocacy groups to ensure that our materials were highly accessible for people with impaired vision. Working in conjunction with our unbranded and HCP campaigns, See More, Do More exceeded expectations by driving more prospects, more conversion and more retention during the launch, creating a 1.5 billion-dollar brand.
In the US, 1 in 4 people miss work or school because they lack the proper menstrual products. So we teamed up with the nonprofit No More Secrets to develop the Power a Period campaign. Instead of tampons and pads, many women are forced to use toilet paper, napkins and even newspaper. So we used these very items as channels to deliver our message. With zero media budget we relied on outreach to businesses and the virality of social media to grow our message: No One Should Have to Miss Out on Life, Period.
Known far and wide for its music culture, Memphis had unfortunately began making headlines of a different kind. More women in Memphis were dying of breast cancer than any other state in the US. After partnering with our client to work on a solution to this crisis, we found that the issue wasn’t WHAT would make African American women get a mammogram, it was WHO. Our resulting program, “Sister Pact,” encouraged women to make a pledge with a friend or loved one to get an annual mammogram. Real-life friends Pat and Emma became the faces of our campaign, and we made sure Sister Pact was everywhere: On radio, TV, and social as well as churches, beauty salons and community barbecues. Our citywide takeover drove women to nearby mammogram centers for low-cost screenings. The message was clear: Making a Sister Pact Can Save Lives.
Our research uncovered that for many women who struggled with osteoporosis, they also faced an information gap—outdated or simply incorrect information about their disease. Our “Fractured Truths” campaign worked to expose these myths and serve postmenapausal women a wake-up call. Our bold and hyper targeted digital campaign (including Pandora ads that played while women were exercising at health clubs) raised awareness and exceeded conversion targets, driving women to treatment and support options.
Until recently only 1 out of 4 Americans experiencing a stroke were able recognize the symptoms and reach a hospital in time to limit the damage a stroke can cause if left untreated. Our F(ace drooping) A(rm weakness) S(peech dificulty) T(time to call 911) campaign communicated to a broad audience, in the simplest terms, how to recognize the signs of a stroke and what to do. By parterning with advocacy groups and stroke centers, we took our awareness campaign national and used social word of mouth to bring our campaign to the next level. When Major League Baseball heard about our campaign, they picked it up as the centerpiece for their Strike Out Strokes effort, appearing on baseball scoreboards throughout the country. Our campaign site saw a huge spike in traffic. The most important metric to us? The percentage of stroke victims who arrived at the hospital early enough to receive treatment increased for the first time in over two decades.
To uncover how we could make kids feel more confident living with Type 1 Diabetes, we decided to partner with our target audience. It led to the development of a storybook made just for kids: ”T1D Won’t Stop Me!” We helped our client partner with the JDRF to ensure the book would be embraced by advocates and professionals in the T!D community. By reading the book, kids were made to feel more comfortable with their own story and as a result more compliant with their treatment.
The “For Crying Gout Loud” campaign was born out our understanding of a common misperception: Most Americans consider gout to be a “rich man’s” disease. As a result, many of those living with gout don’t take the risks associated with the disease seriously. Our provocative-yet-entertaining campaign drove awareness—and serious results: Over 20,00 site visits within the first ten days of the campaign site launch, CRM enrollment that surpassed client goals in the first month alone and social engagement that was 30x the industry average.
